It’s less commercially driven than Muzak, and more the background music of choice for the new generation. Though not intentionally designed for focus, lofi hip hop has the dual ability to be present to the listener while also fading into the background. It provides non-invasive noise and pleasurable feelings, creating the distraction-free mood needed for quality studying. It does so by activating both hemispheres of our brain to maximize learning and improve memory. Research shows what many of us already know - music can help us concentrate. Science backs up the power music has to help students focus. It’s no surprise that students find refuge there, in music that helps with study, focus, and concentration whether they are busy with school, gaming, or just lounging with friends. Riding a wave of nostalgia for those Adult Swim Cartoons and Toonami (who popularized Anime in North America), as well as classic hip-hop beats, Chillhop has exploded in popularity over the last few years thanks to the rise of streaming services and live streaming channels in 2011.Ĭhillhop Channel Creators curate streams dedicated to the genre, producing a 24/7 antidote to the fast-paced life many of us find ourselves in. From Tokyo, the producer, composer, and record store owner gained notoriety in the US when the cartoon network Adult Swim began using his music for their commercials. Nujabes is considered the father of chillhop music. Though the term chillhop first appeared in the early 2000s, when artists like Nujabes, in Japan, and J Dilla, in the US, produced a lofi hip hop sound characterized by its use of ambient, trip-hop, neo-soul, and jazz. There are numerous dedicated online channels hosting constant live streams featuring a variety of “Lofi Hip Hop” artists. Its popularity is evident when you search online. The different, yet complementary elements, create an atmospheric, instrumental soundscape that has become a popular internet subculture for students (or anyone looking to relax for that matter). If you’ve never experienced Chillhop, get ready for the wonderful combination of smooth jazz elements, dusty vintage samples, and laid back hip-hop beats. How did this intersection of chillhop, anime, and student life come to be? No wonder she has become the most famous symbol for the most popular study music channel for students today. Endlessly writing and studying, day and night. The studying girl is the perfect stand-in for that busy university student. Across the internet, students are streaming atmospheric beats, often accompanied by an anime image or video, during times when they need to study, focus, or escape busyness and chill out. Lofi Girl may have fallen but her community lives on.The image, which plays as a short live-action loop, is iconic in the chill-hop world. During lockdown, it proved to be particularly helpful in getting me to relax and not think about the mess of the outside world. There’s something about the ambient, extremely online, and delightfully unhurried nature of this genre of music that greatly appeals to me. I’ve spent many hours with the Lofi Girl playing in the background while I (try to) work. Many on the platform have claimed that the policy favors big companies over independent creators and that there is little in terms of support for those trying to fight back. YouTube’s copyright policy is notoriously easy to screw around with, and many creators have lost their channels (and often their livelihoods) over fake copyright claims and takedowns. Thank you to everyone who helped spread the word, your contribution has been invaluable, and I couldn't have asked for a more supportive community! 🧡 - Lofi Girl July 11, 2022
#Lofi hip hop radio update
Update on the copyright strike/livestreams takedown 🧵 ‘We put in our best efforts to maintain high-quality livestreams around the clock for our audience and ensure they comply with streaming policy, leaving no reason for them to be taken down,’ they added. Lofi Girl’s owner thanked fans for their support but said they were ‘shocked and disappointed’ that false claims were not checked more thoroughly. They quickly reversed the ban after fans called out their mistake, but the live streams are now done. YouTube has said sorry for taking down the videos, confirming that the claims of copyright were ‘abusive’ ways to attack the channel.
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